Public Sector Services

Helping cities, counties and institutions turn trust into economic growth.

Public agencies are under pressure to do more with less—engage residents, attract investment, support small business, and prove impact. Comet Media Group partners with city managers, mayors, economic development teams, educational institutions, health departments and tourism agencies to turn complex mandates into clear, people-centered stories that move citizens to action and stakeholders to invest.

Grounded in our CARE-Based Growth framework (Community, Authenticity, Results, Empowerment), we help public sector leaders build brands and campaigns that start with people and end with measurable outcomes: stronger participation, higher program uptake, increased visitation and new investment.

What We Do for the Public Sector

People-Centered Place Branding & City Storytelling

City and county brand strategy and messaging 

Place branding for tourism, talent and business attraction

Citizen and stakeholder engagement campaigns

Brand toolkits, guidelines and launch campaigns

How We Work with You

We plug in as an extension of your team—respecting public accountability and budgets while bringing the agility, creativity and speed of a specialised agency. Whether you’re rebranding a city, launching a new program, or maximising a grant, CMG helps you design communications that citizens trust and decision-makers support.

Community Growth Storytelling Equity Engagement Place-Based Strategy Constantly coming up with new creative ideas

Economic & Community Development Marketing

Campaigns to attract businesses, investors and entrepreneurs 

Marketing support for CDBG, green finance, innovation districts and research parks 

Sector-specific initiatives (skilled trades, TVET/CTE, agri-tourism, innovation & tech, rural development) 

Investor and partner pitch decks, prospectuses and flagship publications 

Public Health, Education & Social Impact Campaigns

Behaviour-change and awareness campaigns (vaccination, prevention, community health, youth engagement)

Segment marketing for diverse communities and diaspora audiences 

Integrated media planning and creative (digital, social, print, outdoor, radio, TV) 

Event and conference branding, promotion and documentation 

Research-to-Action Implementation Support

Turning existing research and strategic plans into practical communication roadmaps 

Audit of current messaging, channels and audience segments 

Implementation oversight and creative production so plans don’t sit on a shelf 

Ready to turn your community’s story into a growth strategy?

Let’s talk about your city, region or institution and explore how we can support your next phase of growth.

We don’t just create brands — we build movements.

USA Office

Jamaica Office