Contact Info

We don’t just create brands — we build movements.

Let’s work together to shape the future of your community.

USA Office

122 East Main Street, Suite 328, Lakeland, Florida 33801

954-868-9002

gbyfield@cometmg.com

 

Jamaica Office

Beverly Hills, Kingston 6, Jamaica W.I.

St. Lucie County Tourism

Home > St. Lucie County Tourism

About This Project

St. Lucie County Tourism

Launching a Community Green Bank for the Green Economy

Overview & Situation

Although Florida is a globally recognised tourism powerhouse, St. Lucie County was largely invisible on the tourism map. Most visitors passed through briefly—often just to refuel, attend a game, or overnight—without seeing St. Lucie as a place to stay, explore, or return to. Awareness was low, hotel stays were short, and the county’s diverse attractions were underleveraged.

Our Role

Comet Media Group was engaged as the strategic branding, creative, and marketing partner to reposition St. Lucie County from a transient pass-through location into a must-visit destination. We led the brand transformation, creative direction, media strategy, and partnership development with both local and international stakeholders.

Our Solution

CMG built an integrated destination-branding and marketing programme that combined creative elevation with strategic partnerships:

  • Developed a new destination logo and website to give St. Lucie a distinct, memorable identity.

  • Transformed a simple brochure into a full travel magazine, including design, ad sales, editorial calendar, article writing, and layout—turning it into a self-funded marketing asset.

  • Executed a multi-channel advertising campaign: print, radio, TV, billboards, digital ads, tradeshow displays, collateral, signage, travel show giveaways, and travel maps.

  • Forged public–private and international partnerships with Grand Bahama Island, the St. Lucie Economic Development Council, PGA Village, and others to pool budgets and promote the region as a joint vacation destination.

  • Created targeted experiences, such as packages for New York Mets spring training fans to extend their stay, and a summer camp programme bringing kids from across the U.S. to St. Lucie and Grand Bahama Island.


As a result, awareness of St. Lucie County increased dramatically. Domestic and international media and travel writers began covering the destination, driving more visitors to attractions like the NY Mets facilities, PGA Golf, the U.S. Navy SEAL Museum, the Smithsonian affiliate, and Zora Neale Hurston heritage tours. Local residents also became more aware of their “backyard treasures” and active advocates for the destination.

CMG’s leadership and out-of-the-box thinking helped establish the first international economic development partnership between St. Lucie County, Florida, and Grand Bahama Island, creating a sustainable model where tourism, branding, and economic development worked hand in hand.

Category
Orlando, FL
Tags
Design