Leveraging Digital Marketing

Great Choice — the city of Lakeland, FL, is an emerging destination for businesses to start and grow, and the digital industry is expanding quickly as well, but there is a shortage of qualified, experienced minority digital marketers, who can relate to Black and LatinX business owners.

Comet Media Group, LLC owner George Byfield, a Caribbean-American from Jamaica—recently presented at one of the Central Florida Diversity Business Council (CFDBC) workshops, in Downtown Lakeland on Leveraging Digital Marketing for Minority-Owned Businesses.

You have an endless stream of free resources and information at your fingertips. A search on Google searches will surface enough guides, ebooks, blogs, videos, tutorials, and online courses to help you understand the basics as you get started. Alternatively, you can tap into the shares knowledge provided by CFBDF’s monthly workshops.

All the free video content by people teaching digital marketing on YouTube is not adequate enough for you to understand your unique audience segment, their challenges, and the solutions they will need. You know your business more than anyone else, and trying to grow your business by yourself is not only brave, it’s also commendable, but having someone or a team that focuses on digital marketing—working with you will save you money, sleepless nights, and help you to grow your audience.

Our industry is evolving so quickly that online articles and videos may already be obsolete or completely inaccurate. 

• Take advantage of free resources and training on your own time. It is abundant. Check out “Grow with Google Digital Coaches” they provide digital skills training and coaching to help Black and Latinx small businesses reach new customers, thrive online, and grow.