Contact Info

We don’t just create brands — we build movements.

Let’s work together to shape the future of your community.

USA Office

122 East Main Street, Suite 328, Lakeland, Florida 33801

954-868-9002

gbyfield@cometmg.com

 

Jamaica Office

Beverly Hills, Kingston 6, Jamaica W.I.

Art & Gator Online Magazine

Home > Art & Gator Online Magazine

About This Project

Art & Gator Online Magazine

Positioning Florida as a Premier Arts & Outdoor Lifestyle Destination

Overview & Situation

Florida’s cultural and outdoor economies were thriving—but fragmented. Arts institutions, small farms, rural towns, and nature-based experiences were rarely showcased together. Most visitors still associated Florida with theme parks, not with authentic cultural journeys, rural heritage, or conservation-focused outdoor experiences. There was no unified, upscale media platform telling that richer story or driving visitors into smaller communities.

Our Role

Comet Media Group conceived, branded, and launched Art & Gator Online Magazine & Tours as a luxury digital lifestyle platform that connects Florida’s arts, culture, history, farms, and nature.
We served as:

 

  • Strategic brand developer & publisher

  • Creative director and content architect

  • Partnership builder with the Florida Division of Cultural Affairs, VISIT FLORIDA, Florida Agritourism Association, North Florida Economic Development Partnership, real estate, small group tour operators, and outdoor brands like ORVIS.


Our Solution

CMG designed Art & Gator as both a media brand and an economic development tool for rural and underexposed destinations:

  • Monthly Digital Magazine & Newsletter
    • Curated feature stories, photo essays, and interviews highlighting artists, cultural institutions, farmers, ranchers, local makers, and outdoor experiences.

    • Delivered a consistent digital publishing rhythm that kept Florida’s cultural and nature-based assets in front of high-value travelers and residents.

  • Sponsorship & Destination Promotion
    • Developed tiered sponsorship levels specifically for small and rural destinations, allowing them to gain premium exposure inside the magazine, email newsletters, and across all Art & Gator social media channels.

    • Positioned rural communities and niche experiences alongside well-known destinations, elevating their visibility and perceived value.

  • Experience Marketplace
    • Created an online marketplace where arts and nature enthusiasts could search, discover, and book:
      • Unique travel experiences

      • Farm and ranch visits

      • Cultural events, festivals, and tours

    • Turned storytelling into direct economic action—connecting readers to real trips, tickets, and itineraries.


Art & Gator became one of the first media platforms to intentionally unite Florida’s arts community with its farmers, rural destinations, and nature-based businesses—helping shift Florida’s narrative from just theme parks to a state where culture, conservation, and commerce are deeply intertwined.

Category
Orlando, FL
Tags
Design